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Challenges that brands face in obtaining and interpreting data from different retail media networks

  • Granular Control:

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    Granular Control:

    Contextual intelligence offers brands the ability to customize their content filtering based on their specific needs and preferences. It allows brands to distinguish between content that aligns with their values and image, and content that does not. This level of control can lead to a more personalized, and thus effective, approach to brand safety.

    Contextual intelligence offers brands the ability to customize their content filtering based on their specific needs and preferences. It allows brands to distinguish between content that aligns with their values and image, and content that does not. This level of control can lead to a more personalized, and thus effective, approach to brand safety.

  • Avoiding Overblocking:

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    Avoiding Overblocking:

    Block lists can be indiscriminate, potentially blocking high-quality content or content that aligns with a brand’s values. Contextual intelligence mitigates this risk by allowing for more nuanced control, reducing the likelihood of inadvertently blocking content that could be beneficial to the brand.

    Block lists can be indiscriminate, potentially blocking high-quality content or content that aligns with a brand’s values. Contextual intelligence mitigates this risk by allowing for more nuanced control, reducing the likelihood of inadvertently blocking content that could be beneficial to the brand.

  • Understanding Context:

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    Understanding Context:

    Contextual intelligence tools understand the context of the content in which an ad is placed, making sure it aligns with the brand’s identity and values. This can help prevent a brand’s ads from appearing next to content that could be damaging to its reputation, like hate speech or negative news about the brand.

    Contextual intelligence tools understand the context of the content in which an ad is placed, making sure it aligns with the brand’s identity and values. This can help prevent a brand’s ads from appearing next to content that could be damaging to its reputation, like hate speech or negative news about the brand.

  • Supporting Brand Values:

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    Supporting Brand Values:

    Different brands may have different thresholds for the types of content they’re comfortable being associated with. Contextual intelligence allows brands to specify the kinds of content that align with their values and goals, ensuring their advertisements aren’t shown next to content they deem inappropriate. This supports the brand’s image and mission, allowing for more effective advertising.

    Different brands may have different thresholds for the types of content they’re comfortable being associated with. Contextual intelligence allows brands to specify the kinds of content that align with their values and goals, ensuring their advertisements aren’t shown next to content they deem inappropriate. This supports the brand’s image and mission, allowing for more effective advertising.