{"id":15,"date":"2023-05-23T14:44:52","date_gmt":"2023-05-23T14:44:52","guid":{"rendered":"https:\/\/mixedbuds.com\/?page_id=15"},"modified":"2023-05-24T14:56:26","modified_gmt":"2023-05-24T14:56:26","slug":"challenges-that-brands-face-in-obtaining-and-interpreting-data-from-different-retail-media-networks","status":"publish","type":"page","link":"https:\/\/mixedbuds.com\/index.php\/challenges-that-brands-face-in-obtaining-and-interpreting-data-from-different-retail-media-networks\/","title":{"rendered":"Challenges that brands face in obtaining and interpreting data from different retail media networks:"},"content":{"rendered":"<div id=\"iList-outer-wrapper\"  class=\"iList-outer-wrapper premium-style-21\" data-display_copy_share=\"true\">\r\n\t<div class=\"ilist-box-style-main \"><!--ilist-box-style-main -->\r\n\t\t<div class=\"ilist-box-header box-shadow\">\r\n\t\t\t<div class=\"ilist-border-style-top\"><!--ilist-border-style-top-->\r\n\t\t\t\t<span class=\"ilist-border ilist-border-01\"><\/span>\r\n\t\t\t\t<span class=\"ilist-border ilist-border-02\"><\/span>\r\n\t\t\t\t<span class=\"ilist-border ilist-border-03\"><\/span>\r\n\t\t\t\t<span class=\"ilist-border ilist-border-04\"><\/span>\r\n\t\t\t<\/div><!--end ilist-border-style-top-->\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t<div class=\"ilist-headline\">\r\n\t\t\t\t\t\t\t\t<h2 class=\"sl21titlefont\">\r\n\t\t\t\t  <span>Challenges that brands face in obtaining and interpreting data from different retail media networks<\/span>\r\n\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t<div class=\"shadow-separator\"><\/div>\r\n\t\t<\/div>    \r\n\r\n<div id=\"qcld-list-holder\" class=\"qcld-list-hoder sl20bgimage\" style=\"overflow:hidden\">\r\n\t<div id=\"qcopd-list-1\" class=\"\">\r\n\t\t<div class=\"qcopd-single-list\">\r\n\t\t\t\t\t\r\n\t\t\r\n\t<div style=\"clear:both;margin-bottom:20px\"><\/div>\r\n\t\t<ul style=\"text-align:center\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t<li class=\"ilist-22 wow \" id=\"qcld_sl_13_1\">\r\n\t\t\t\t<div class=\"col-6\">\r\n\t\t\t\t\t<div class=\"icon-box\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/mixedbuds.com\/wp-content\/uploads\/2023\/05\/Asset-411.png\" data-lightbox=\"style21-1\"><img class=\"ilist_infographic_05\" src=\"https:\/\/mixedbuds.com\/wp-content\/uploads\/2023\/05\/Asset-411.png\" alt=\"image-1\" \/><\/a>\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"col-6 ilist-22-right prestl20bghovercolor presi20itembgcolor\" style=\"background:#ffffff!important;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"ilist-title-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 style=\"color:#153350\" class=\"item-title prestl20tfont prestl20tfontsize prestl20thovercolor sl21titlefont\">\r\n\t\t\t\t\t\t\t\tLimited and Biased Data:\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!-- upvote section -->\r\n\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"cursor:pointer;display: inline-block;margin-left: 10px;\">\r\n\t\t\t\t\t\t\t\t<span data-post-id=\"13\" data-item-title=\"Limited and Biased Data:\" class=\"upvote-btn-ilist upvote-on\">\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<!-- \/upvote section -->\r\n                            \r\n                            \r\n                            \r\n                            \r\n      \t <!-- Start Copy and Share Button  -->\r\n\t\t\t\t<div class=\"qcilist-copy-share-section\">\r\n\t\t\t\t\t<div class=\"copy-success-message\">\r\n\t\t\t\t\t\tCopied\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"list-twentyTwo-copied-content\" id=\"qcld_copy_content_sl_13_1\">\r\n\t\t\t\t\t\t<div>Limited and Biased Data:<\/div>\r\n\t\t\t\t\t\t<div><p>Each retail platform operates as a \"walled garden,\" holding onto its data and sharing only selective information. For instance, if a customer is identified as a \"new buyer\" on Amazon, it doesn't mean they're new to the product or brand \u2013 they may just be new to Amazon. This makes the data obtained from each platform potentially biased and not representative of the overall consumer behavior.<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-button\">\r\n\t\t\t\t\t\t<i class=\"fa fa-share-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists-container\">\r\n\t\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists\">\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-copy-button\">\r\n\t\t\t\t\t\t\t\t<a title=\"Copy to Clipbord\"><i class=\"fa fa-scissors\" aria-hidden=\"true\"><\/i><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-share-twitter-button\">\r\n\t\t\t\t\t\t\t\t<a  title=\"Share to Twitter\" \r\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?text=Limited and Biased Data:. Each retail platform operates as a \"walled garden,\" holding onto its data and sharing only selective information. For instance, if a customer is identified as a \"new buyer\" on Amazon, it doesn't mean they're new to the product or brand \u2013 they may just be new to Amazon. This makes the data obtained from each platform potentially biased and not representative of the overall consumer behavior. \u2014 https:\/\/mixedbuds.com\/?ilist=challenges-that-brands-face-in-obtaining-and-interpreting-data-from-different-retail-media-networks\"\r\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t  <span>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t\t\t\t  <\/span>\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<!-- End Copy and Share Button  -->    \t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t                      \r\n                            \r\n                            \r\n                            \r\n                            \r\n                            \r\n                            \r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist-bottom-desc-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"sl20descfont prestl20subtitle infog20dfontsize prestl20dhovercolor item-subtitle-x3 sl21descfont\">\r\n\t\t\t\t\t\t\t\t\t<p>Each retail platform operates as a &#8220;walled garden,&#8221; holding onto its data and sharing only selective information. For instance, if a customer is identified as a &#8220;new buyer&#8221; on Amazon, it doesn&#8217;t mean they&#8217;re new to the product or brand \u2013 they may just be new to Amazon. This makes the data obtained from each platform potentially biased and not representative of the overall consumer behavior.<\/p>\t\t\t\t\t\t\t\t<\/span>\t\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist-squar-bottom-box\">\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t<\/li>\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"ilist-22 wow \" id=\"qcld_sl_13_2\">\r\n\r\n\t\t\t\t<div class=\"col-6 ilist-22-right ilist-22-left prestl20bghovercolor presi20itembgcolor\" style=\"background:#ffffff!important;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"ilist-title-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 style=\"color:#153350\" class=\"item-title prestl20tfont prestl20tfontsize prestl20thovercolor sl21titlefont\">\r\n\t\t\t\t\t\t\t\tInability to Connect Data Across Platforms:\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!-- upvote section -->\r\n\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"cursor:pointer;display: inline-block;margin-left: 10px;\">\r\n\t\t\t\t\t\t\t\t<span data-post-id=\"13\" data-item-title=\"Inability to Connect Data Across Platforms:\" class=\"upvote-btn-ilist upvote-on\">\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<!-- \/upvote section -->\r\n                            \r\n                            \r\n                            \r\n   \t <!-- Start Copy and Share Button  -->\r\n\t\t\t\t<div class=\"qcilist-copy-share-section\">\r\n\t\t\t\t\t<div class=\"copy-success-message\">\r\n\t\t\t\t\t\tCopied\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"list-twentyTwo-copied-content\" id=\"qcld_copy_content_sl_13_2\">\r\n\t\t\t\t\t\t<div>Inability to Connect Data Across Platforms:<\/div>\r\n\t\t\t\t\t\t<div><p>There's no current method to seamlessly connect or integrate data from various platforms. As a result, brands can't develop a complete understanding of their customers' multi-channel behavior.<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-button\">\r\n\t\t\t\t\t\t<i class=\"fa fa-share-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists-container\">\r\n\t\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists\">\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-copy-button\">\r\n\t\t\t\t\t\t\t\t<a title=\"Copy to Clipbord\"><i class=\"fa fa-scissors\" aria-hidden=\"true\"><\/i><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-share-twitter-button\">\r\n\t\t\t\t\t\t\t\t<a  title=\"Share to Twitter\" \r\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?text=Inability to Connect Data Across Platforms:. There's no current method to seamlessly connect or integrate data from various platforms. As a result, brands can't develop a complete understanding of their customers' multi-channel behavior. \u2014 https:\/\/mixedbuds.com\/?ilist=challenges-that-brands-face-in-obtaining-and-interpreting-data-from-different-retail-media-networks\"\r\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t  <span>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t\t\t\t  <\/span>\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<!-- End Copy and Share Button  -->    \t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t      \r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist-bottom-desc-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"sl20descfont prestl20subtitle infog20dfontsize prestl20dhovercolor item-subtitle-x3 sl21descfont\">\r\n\t\t\t\t\t\t\t\t\t<p>There&#8217;s no current method to seamlessly connect or integrate data from various platforms. As a result, brands can&#8217;t develop a complete understanding of their customers&#8217; multi-channel behavior.<\/p>\n\t\t\t\t\t\t\t\t<\/span>\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist-squar-bottom-box\">\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-6\">\r\n\t\t\t\t\t<div class=\"icon-box icon-box-two\">\r\n\t\t\t\t\t\t<i class=\"fa fa-database\" style=\"color:#153350\"><\/i>\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t<\/li>\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t<li class=\"ilist-22 wow \" id=\"qcld_sl_13_3\">\r\n\t\t\t\t<div class=\"col-6\">\r\n\t\t\t\t\t<div class=\"icon-box\">\r\n\t\t\t\t\t\t<i class=\"fa fa-address-book\" style=\"color:#153350\"><\/i>\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"col-6 ilist-22-right prestl20bghovercolor presi20itembgcolor\" style=\"background:#ffffff!important;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"ilist-title-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 style=\"color:#153350\" class=\"item-title prestl20tfont prestl20tfontsize prestl20thovercolor sl21titlefont\">\r\n\t\t\t\t\t\t\t\tDifficulty in Identifying Unique Buyers:\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!-- upvote section -->\r\n\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"cursor:pointer;display: inline-block;margin-left: 10px;\">\r\n\t\t\t\t\t\t\t\t<span data-post-id=\"13\" data-item-title=\"Difficulty in Identifying Unique Buyers:\" class=\"upvote-btn-ilist upvote-on\">\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<!-- \/upvote section -->\r\n                            \r\n                            \r\n                            \r\n                            \r\n      \t <!-- Start Copy and Share Button  -->\r\n\t\t\t\t<div class=\"qcilist-copy-share-section\">\r\n\t\t\t\t\t<div class=\"copy-success-message\">\r\n\t\t\t\t\t\tCopied\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"list-twentyTwo-copied-content\" id=\"qcld_copy_content_sl_13_3\">\r\n\t\t\t\t\t\t<div>Difficulty in Identifying Unique Buyers:<\/div>\r\n\t\t\t\t\t\t<div><p>As customers aren't strictly loyal to one platform, they may appear as buyers on several platforms. This makes it hard for brands to differentiate between truly new customers and existing ones who are just shopping on a new platform.<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-button\">\r\n\t\t\t\t\t\t<i class=\"fa fa-share-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists-container\">\r\n\t\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists\">\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-copy-button\">\r\n\t\t\t\t\t\t\t\t<a title=\"Copy to Clipbord\"><i class=\"fa fa-scissors\" aria-hidden=\"true\"><\/i><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-share-twitter-button\">\r\n\t\t\t\t\t\t\t\t<a  title=\"Share to Twitter\" \r\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?text=Difficulty in Identifying Unique Buyers:. As customers aren't strictly loyal to one platform, they may appear as buyers on several platforms. This makes it hard for brands to differentiate between truly new customers and existing ones who are just shopping on a new platform. \u2014 https:\/\/mixedbuds.com\/?ilist=challenges-that-brands-face-in-obtaining-and-interpreting-data-from-different-retail-media-networks\"\r\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t  <span>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t\t\t\t  <\/span>\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<!-- End Copy and Share Button  -->    \t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t                      \r\n                            \r\n                            \r\n                            \r\n                            \r\n                            \r\n                            \r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist-bottom-desc-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"sl20descfont prestl20subtitle infog20dfontsize prestl20dhovercolor item-subtitle-x3 sl21descfont\">\r\n\t\t\t\t\t\t\t\t\t<p>As customers aren&#8217;t strictly loyal to one platform, they may appear as buyers on several platforms. This makes it hard for brands to differentiate between truly new customers and existing ones who are just shopping on a new platform.<\/p>\n\t\t\t\t\t\t\t\t<\/span>\t\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist-squar-bottom-box\">\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t<\/li>\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"ilist-22 wow \" id=\"qcld_sl_13_4\">\r\n\r\n\t\t\t\t<div class=\"col-6 ilist-22-right ilist-22-left prestl20bghovercolor presi20itembgcolor\" style=\"background:#ffffff!important;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"ilist-title-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 style=\"color:#153350\" class=\"item-title prestl20tfont prestl20tfontsize prestl20thovercolor sl21titlefont\">\r\n\t\t\t\t\t\t\t\tInefficient Targeting and Frequency Control:\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!-- upvote section -->\r\n\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"cursor:pointer;display: inline-block;margin-left: 10px;\">\r\n\t\t\t\t\t\t\t\t<span data-post-id=\"13\" data-item-title=\"Inefficient Targeting and Frequency Control:\" class=\"upvote-btn-ilist upvote-on\">\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<!-- \/upvote section -->\r\n                            \r\n                            \r\n                            \r\n   \t <!-- Start Copy and Share Button  -->\r\n\t\t\t\t<div class=\"qcilist-copy-share-section\">\r\n\t\t\t\t\t<div class=\"copy-success-message\">\r\n\t\t\t\t\t\tCopied\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"list-twentyTwo-copied-content\" id=\"qcld_copy_content_sl_13_4\">\r\n\t\t\t\t\t\t<div>Inefficient Targeting and Frequency Control:<\/div>\r\n\t\t\t\t\t\t<div><p>Without a unified view of customer behavior across platforms, brands may end up targeting the same customer multiple times across different channels. This leads to inefficient use of marketing budget and could also lead to audience fatigue.<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-button\">\r\n\t\t\t\t\t\t<i class=\"fa fa-share-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists-container\">\r\n\t\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists\">\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-copy-button\">\r\n\t\t\t\t\t\t\t\t<a title=\"Copy to Clipbord\"><i class=\"fa fa-scissors\" aria-hidden=\"true\"><\/i><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-share-twitter-button\">\r\n\t\t\t\t\t\t\t\t<a  title=\"Share to Twitter\" \r\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?text=Inefficient Targeting and Frequency Control:. Without a unified view of customer behavior across platforms, brands may end up targeting the same customer multiple times across different channels. This leads to inefficient use of marketing budget and could also lead to audience fatigue. \u2014 https:\/\/mixedbuds.com\/?ilist=challenges-that-brands-face-in-obtaining-and-interpreting-data-from-different-retail-media-networks\"\r\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t  <span>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t\t\t\t  <\/span>\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<!-- End Copy and Share Button  -->    \t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t      \r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist-bottom-desc-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"sl20descfont prestl20subtitle infog20dfontsize prestl20dhovercolor item-subtitle-x3 sl21descfont\">\r\n\t\t\t\t\t\t\t\t\t<p>Without a unified view of customer behavior across platforms, brands may end up targeting the same customer multiple times across different channels. This leads to inefficient use of marketing budget and could also lead to audience fatigue.<\/p>\n\t\t\t\t\t\t\t\t<\/span>\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist-squar-bottom-box\">\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-6\">\r\n\t\t\t\t\t<div class=\"icon-box icon-box-two\">\r\n\t\t\t\t\t\t<i class=\"fa fa-bullseye\" style=\"color:#153350\"><\/i>\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t<\/li>\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t<li class=\"ilist-22 wow \" id=\"qcld_sl_13_5\">\r\n\t\t\t\t<div class=\"col-6\">\r\n\t\t\t\t\t<div class=\"icon-box\">\r\n\t\t\t\t\t\t<i class=\"fa fa-clone\" style=\"color:#153350\"><\/i>\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"col-6 ilist-22-right prestl20bghovercolor presi20itembgcolor\" style=\"\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"ilist-title-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 style=\"color:#153350\" class=\"item-title prestl20tfont prestl20tfontsize prestl20thovercolor sl21titlefont\">\r\n\t\t\t\t\t\t\t\tDifficulty in Avoiding Audience Overlap\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!-- upvote section -->\r\n\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"cursor:pointer;display: inline-block;margin-left: 10px;\">\r\n\t\t\t\t\t\t\t\t<span data-post-id=\"13\" data-item-title=\"Difficulty in Avoiding Audience Overlap\" class=\"upvote-btn-ilist upvote-on\">\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<!-- \/upvote section -->\r\n                            \r\n                            \r\n                            \r\n                            \r\n      \t <!-- Start Copy and Share Button  -->\r\n\t\t\t\t<div class=\"qcilist-copy-share-section\">\r\n\t\t\t\t\t<div class=\"copy-success-message\">\r\n\t\t\t\t\t\tCopied\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"list-twentyTwo-copied-content\" id=\"qcld_copy_content_sl_13_5\">\r\n\t\t\t\t\t\t<div>Difficulty in Avoiding Audience Overlap<\/div>\r\n\t\t\t\t\t\t<div><p>If brands use multiple platforms with the same target audiences, they might be over-targeting the same individuals, resulting in a potential waste of resources.<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-button\">\r\n\t\t\t\t\t\t<i class=\"fa fa-share-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists-container\">\r\n\t\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists\">\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-copy-button\">\r\n\t\t\t\t\t\t\t\t<a title=\"Copy to Clipbord\"><i class=\"fa fa-scissors\" aria-hidden=\"true\"><\/i><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-share-twitter-button\">\r\n\t\t\t\t\t\t\t\t<a  title=\"Share to Twitter\" \r\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?text=Difficulty in Avoiding Audience Overlap. If brands use multiple platforms with the same target audiences, they might be over-targeting the same individuals, resulting in a potential waste of resources. \u2014 https:\/\/mixedbuds.com\/?ilist=challenges-that-brands-face-in-obtaining-and-interpreting-data-from-different-retail-media-networks\"\r\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t  <span>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t\t\t\t  <\/span>\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<!-- End Copy and Share Button  -->    \t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t                      \r\n                            \r\n                            \r\n                            \r\n                            \r\n                            \r\n                            \r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist-bottom-desc-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"sl20descfont prestl20subtitle infog20dfontsize prestl20dhovercolor item-subtitle-x3 sl21descfont\">\r\n\t\t\t\t\t\t\t\t\t<p>If brands use multiple platforms with the same target audiences, they might be over-targeting the same individuals, resulting in a potential waste of resources.<\/p>\n\t\t\t\t\t\t\t\t<\/span>\t\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist-squar-bottom-box\">\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t<\/li>\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"ilist-22 wow \" id=\"qcld_sl_13_6\">\r\n\r\n\t\t\t\t<div class=\"col-6 ilist-22-right ilist-22-left prestl20bghovercolor presi20itembgcolor\" style=\"background:#ffffff!important;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"ilist-title-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 style=\"color:#153350\" class=\"item-title prestl20tfont prestl20tfontsize prestl20thovercolor sl21titlefont\">\r\n\t\t\t\t\t\t\t\tStruggle to Find Incremental Value:\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!-- upvote section -->\r\n\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"cursor:pointer;display: inline-block;margin-left: 10px;\">\r\n\t\t\t\t\t\t\t\t<span data-post-id=\"13\" data-item-title=\"Struggle to Find Incremental Value:\" class=\"upvote-btn-ilist upvote-on\">\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<!-- \/upvote section -->\r\n                            \r\n                            \r\n                            \r\n   \t <!-- Start Copy and Share Button  -->\r\n\t\t\t\t<div class=\"qcilist-copy-share-section\">\r\n\t\t\t\t\t<div class=\"copy-success-message\">\r\n\t\t\t\t\t\tCopied\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"list-twentyTwo-copied-content\" id=\"qcld_copy_content_sl_13_6\">\r\n\t\t\t\t\t\t<div>Struggle to Find Incremental Value:<\/div>\r\n\t\t\t\t\t\t<div><p>Brands find it challenging to identify platforms that will help them reach new customers who aren't available on their current platforms.<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-button\">\r\n\t\t\t\t\t\t<i class=\"fa fa-share-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists-container\">\r\n\t\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists\">\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-copy-button\">\r\n\t\t\t\t\t\t\t\t<a title=\"Copy to Clipbord\"><i class=\"fa fa-scissors\" aria-hidden=\"true\"><\/i><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-share-twitter-button\">\r\n\t\t\t\t\t\t\t\t<a  title=\"Share to Twitter\" \r\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?text=Struggle to Find Incremental Value:. Brands find it challenging to identify platforms that will help them reach new customers who aren't available on their current platforms. \u2014 https:\/\/mixedbuds.com\/?ilist=challenges-that-brands-face-in-obtaining-and-interpreting-data-from-different-retail-media-networks\"\r\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t  <span>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t\t\t\t  <\/span>\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<!-- End Copy and Share Button  -->    \t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t      \r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist-bottom-desc-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"sl20descfont prestl20subtitle infog20dfontsize prestl20dhovercolor item-subtitle-x3 sl21descfont\">\r\n\t\t\t\t\t\t\t\t\t<p>Brands find it challenging to identify platforms that will help them reach new customers who aren&#8217;t available on their current platforms.<\/p>\n\t\t\t\t\t\t\t\t<\/span>\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist-squar-bottom-box\">\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-6\">\r\n\t\t\t\t\t<div class=\"icon-box icon-box-two\">\r\n\t\t\t\t\t\t<i class=\"fa fa-line-chart\" style=\"color:#153350\"><\/i>\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t<\/li>\t\r\n\t\t\t\t\t\t\t\t\t\r\n\t\t\t<li class=\"ilist-22 wow \" id=\"qcld_sl_13_7\">\r\n\t\t\t\t<div class=\"col-6\">\r\n\t\t\t\t\t<div class=\"icon-box\">\r\n\t\t\t\t\t\t<i class=\"fa fa-refresh\" style=\"color:#153350\"><\/i>\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"col-6 ilist-22-right prestl20bghovercolor presi20itembgcolor\" style=\"background:#ffffff!important;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"ilist-title-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 style=\"color:#153350\" class=\"item-title prestl20tfont prestl20tfontsize prestl20thovercolor sl21titlefont\">\r\n\t\t\t\t\t\t\t\tTesting and Iterating Strategies:\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!-- upvote section -->\r\n\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"cursor:pointer;display: inline-block;margin-left: 10px;\">\r\n\t\t\t\t\t\t\t\t<span data-post-id=\"13\" data-item-title=\"Testing and Iterating Strategies:\" class=\"upvote-btn-ilist upvote-on\">\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<!-- \/upvote section -->\r\n                            \r\n                            \r\n                            \r\n                            \r\n      \t <!-- Start Copy and Share Button  -->\r\n\t\t\t\t<div class=\"qcilist-copy-share-section\">\r\n\t\t\t\t\t<div class=\"copy-success-message\">\r\n\t\t\t\t\t\tCopied\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"list-twentyTwo-copied-content\" id=\"qcld_copy_content_sl_13_7\">\r\n\t\t\t\t\t\t<div>Testing and Iterating Strategies:<\/div>\r\n\t\t\t\t\t\t<div><p>Given these challenges, brands must experiment with different strategies and continually iterate based on their results. This process can be time-consuming and complex, with no guaranteed formula for success.<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-button\">\r\n\t\t\t\t\t\t<i class=\"fa fa-share-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists-container\">\r\n\t\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists\">\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-copy-button\">\r\n\t\t\t\t\t\t\t\t<a title=\"Copy to Clipbord\"><i class=\"fa fa-scissors\" aria-hidden=\"true\"><\/i><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-share-twitter-button\">\r\n\t\t\t\t\t\t\t\t<a  title=\"Share to Twitter\" \r\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?text=Testing and Iterating Strategies:. Given these challenges, brands must experiment with different strategies and continually iterate based on their results. This process can be time-consuming and complex, with no guaranteed formula for success. \u2014 https:\/\/mixedbuds.com\/?ilist=challenges-that-brands-face-in-obtaining-and-interpreting-data-from-different-retail-media-networks\"\r\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t  <span>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t\t\t\t  <\/span>\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<!-- End Copy and Share Button  -->    \t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t                      \r\n                            \r\n                            \r\n                            \r\n                            \r\n                            \r\n                            \r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist-bottom-desc-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"sl20descfont prestl20subtitle infog20dfontsize prestl20dhovercolor item-subtitle-x3 sl21descfont\">\r\n\t\t\t\t\t\t\t\t\t<p>Given these challenges, brands must experiment with different strategies and continually iterate based on their results. This process can be time-consuming and complex, with no guaranteed formula for success.<\/p>\n\t\t\t\t\t\t\t\t<\/span>\t\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist-squar-bottom-box\">\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t<\/li>\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t<li class=\"ilist-22 wow \" id=\"qcld_sl_13_8\">\r\n\r\n\t\t\t\t<div class=\"col-6 ilist-22-right ilist-22-left prestl20bghovercolor presi20itembgcolor\" style=\"background:#ffffff!important;\">\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"ilist-title-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h2 style=\"color:#153350\" class=\"item-title prestl20tfont prestl20tfontsize prestl20thovercolor sl21titlefont\">\r\n\t\t\t\t\t\t\t\tBalancing Art and Science in Advertising:\t\t\t\t\t\t\t<\/h2>\r\n\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t<!-- upvote section -->\r\n\t\t\t\t\t\t\t<div class=\"upvote-section\" style=\"cursor:pointer;display: inline-block;margin-left: 10px;\">\r\n\t\t\t\t\t\t\t\t<span data-post-id=\"13\" data-item-title=\"Balancing Art and Science in Advertising:\" class=\"upvote-btn-ilist upvote-on\">\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-thumbs-up\"><\/i>\r\n\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t\t<span class=\"upvote-count-ilist\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<!-- \/upvote section -->\r\n                            \r\n                            \r\n                            \r\n   \t <!-- Start Copy and Share Button  -->\r\n\t\t\t\t<div class=\"qcilist-copy-share-section\">\r\n\t\t\t\t\t<div class=\"copy-success-message\">\r\n\t\t\t\t\t\tCopied\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"list-twentyTwo-copied-content\" id=\"qcld_copy_content_sl_13_8\">\r\n\t\t\t\t\t\t<div>Balancing Art and Science in Advertising:<\/div>\r\n\t\t\t\t\t\t<div><p>Brands need to master both the 'science' of leveraging data for modeled audiences, and the 'art' of understanding the right creative context for their advertising. This requires an understanding of both data and human behavior, which can be tricky.<\/p><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-button\">\r\n\t\t\t\t\t\t<i class=\"fa fa-share-alt\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists-container\">\r\n\t\t\t\t\t\t<div class=\"qcilist-copy-share-button-lists\">\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-copy-button\">\r\n\t\t\t\t\t\t\t\t<a title=\"Copy to Clipbord\"><i class=\"fa fa-scissors\" aria-hidden=\"true\"><\/i><\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<div class=\"qcilist-copy-share-single-button qcilist-share-twitter-button\">\r\n\t\t\t\t\t\t\t\t<a  title=\"Share to Twitter\" \r\n\t\t\t\t\t\t\t\t\thref=\"https:\/\/twitter.com\/intent\/tweet?text=Balancing Art and Science in Advertising:. Brands need to master both the 'science' of leveraging data for modeled audiences, and the 'art' of understanding the right creative context for their advertising. This requires an understanding of both data and human behavior, which can be tricky. \u2014 https:\/\/mixedbuds.com\/?ilist=challenges-that-brands-face-in-obtaining-and-interpreting-data-from-different-retail-media-networks\"\r\n\t\t\t\t\t\t\t\t\ttarget=\"_blank\"\r\n\t\t\t\t\t\t\t\t>\r\n\t\t\t\t\t\t\t\t  <span>\r\n\t\t\t\t\t\t\t\t\t<i class=\"fa fa-twitter\" aria-hidden=\"true\"><\/i>\r\n\t\t\t\t\t\t\t\t  <\/span>\r\n\t\t\t\t\t\t\t\t<\/a>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<!-- End Copy and Share Button  -->    \t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t      \r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"ilist-bottom-desc-inner-22\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"sl20descfont prestl20subtitle infog20dfontsize prestl20dhovercolor item-subtitle-x3 sl21descfont\">\r\n\t\t\t\t\t\t\t\t\t<p>Brands need to master both the &#8216;science&#8217; of leveraging data for modeled audiences, and the &#8216;art&#8217; of understanding the right creative context for their advertising. This requires an understanding of both data and human behavior, which can be tricky.<\/p>\n\t\t\t\t\t\t\t\t<\/span>\t\t\r\n\r\n\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"ilist-squar-bottom-box\">\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t\t<div class=\"box-one\"><\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"col-6\">\r\n\t\t\t\t\t<div class=\"icon-box icon-box-two\">\r\n\t\t\t\t\t\t<i class=\"fa fa-balance-scale\" style=\"color:#153350\"><\/i>\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<div class=\"clear\"><\/div>\r\n\t\t\t<\/li>\t\r\n\t\t\t\t\t\t\t\t<\/ul>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/div>\r\n <\/div> \r\n<\/div>\r\n\t\t<script type=\"application\/ld+json\">\r\n\t\t{\r\n\t\t    \"@context\": \"http:\/\/schema.org\",\r\n\t\t    \"@type\": \"ItemList\",\r\n\t\t    \"numberOfItems\": \"8\",\r\n\t\t    \"itemListElement\": [\r\n\t\t     \t\t            \t\t        {\r\n\t\t            \"@type\": \"ListItem\",\r\n\t\t            \"position\": 1,\r\n\t\t                    \"image\": \"https:\/\/mixedbuds.com\/wp-content\/uploads\/2023\/05\/Asset-411.png\",\r\n\t\t                    \"name\": \"Limited and Biased Data:\",\r\n\t\t                    \"description\": \"Each retail platform operates as a &quot;walled garden,&quot; holding onto its data and sharing only selective information. 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